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Cafe Spotlight: Share Your Story with the Community.

Published Date: September 11, 2023

Welcome to the Clever Cafe community, where we celebrate, support and connect the beating heart of Australia’s cafe culture.

We’re now starting to feature cafe owners in regular and ongoing Community Stories. We’re excited to receive your submissions and share your cafe story with the world!

It’s your chance to speak about your unique journey, show off your business, and share more about yourself with customers, foodservice providers, and the broader community. We’ll create a Community story all about you and include a link to your cafe in our Cafe Directory, reaching local, national, and global audiences. Right now, this is just for established cafes, but we hope to open it up to cafe startups very soon.

How to feature your cafe story.

Step 1. If you haven’t already, sign up for free membership.
Step 2. Copy and paste the Submission Details below into an email, complete the gaps with your cafe’s story, and send it along with your best contact phone number and a team photo to

Submission Details:

Cafe Name: (used in your Clever Cafe profile)
Cafe Location:
Owner Name:
Owner Age:

Why did you venture into the cafe industry? (Share your unique journey into hospitality and cafe ownership, as people appreciate a compelling backstory)

Why did you choose your cafe name? (People love a good story behind a name if there is one.)

Was there a reason you chose the location you did? (Was it the people, the culture? Remember, your customers will be reading.)

Your Journey Stage:
Open 1 year
Open 2+ years
Open 3+ years

Top 3 Selling Dishes Or Menu Items:

Coffee Roaster:
Why did you choose them?

What motivates you to get up early each morning? (Is it the buzz of working in a team, the interactions with your customers, or the opportunity to spend evenings at home with your family?)

Biggest Challenges and How You’ve Overcome Them: (Tell us about challenges that resonate with your customers, like perfecting a particular menu item and developing it over a few days.)

What’s next for your cafe in the next 2 years? (Share any plans like new sites, expansions, or changes in chefs. Tell us what customers can expect.)